Partnering with club presidents to build aligned, high-performing organizations.
Trusted leadership support for presidents and owners rooted in real club experience and focused on aligning people, strategy, and culture for sustainable long-term success.
MISSION STATEMENT:
Our mission is to stand beside club presidents in moments that matter, uniting people and strategy to build resilient, high-performing organizations.
Ustruck Sports Group is a leadership partner to presidents and owners, helping them navigate complexity and build organizations that thrive.
[Schedule a Strategy Call]
Discuss how we can strengthen your club’s leadership, culture, and performance.
About Us
A leadership partner with real club experience and a human-first approach.
Ustruck Sports Group partners with club presidents and ownership groups to lead transformational change inside professional football. Our work is grounded in lived club leadership experience, not theory or league office perspectives.
We understand the pressure presidents face because we’ve lived it — where every decision matters for people, performance, and the future of the organization. We help leaders find clarity during moments of transition, align people and strategy, and build environments capable of long-term success.
Ustruck Sports Group was founded by Erik Ustruck, an experienced club executive whose leadership spans MLS, NWSL, and global football. Erik’s insights come from inside the club walls, guiding leaders through complex decisions under pressure and strengthening cultures for performance.
Services
How We Support Club Leadership
Transformation grounded in real leadership experience.
Our services are designed to strengthen the connection between people, strategy, and performance. We partner with presidents and ownership groups to build clarity, stability, and long-term competitive advantage.
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We work directly with presidents to bring clarity, direction, and strategy to leadership decision-making. This includes strategic planning, organizational assessment, and support during periods of transition.
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We help clubs align football operations, recruitment strategy, and performance frameworks so leaders can focus on competitive success and operational clarity.
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We partner with clubs to identify and secure leaders who can guide the next chapter — from general managers to technical leadership and heads of key departments.
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When organizations face leadership gaps or change, we provide stability, direction, and alignment so the club continues to move forward with confidence.
For Owners & Presidents
A Partner for Leaders Navigating Complexity
We help owners and presidents lead through complexity with clarity, alignment, and real-world decision support.
We support owners and presidents in shaping the future of their clubs with clarity, intentional alignment, and strong decision-making grounded in real club experience. Whether you're navigating leadership transitions, strengthening culture, or aligning your organization for competitive success, we are here to help you make confident decisions that protect your investment and elevate performance.
Case Studies
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When Orlando Pride faced instability, leadership turnover, and underperformance, Ustruck Sports Group stepped in as strategic advisor and interim GM. We implemented a long-term vision focused on leadership alignment, performance standards, and talent acquisition.
Our Role:
Defined and executed a 3-year roadmap for success
Aligned technical staff with ownership vision
Supported player recruitment and performance infrastructure
Established cultural accountability and strategic KPIs
Results:
Year 1:50% increase in wins
+22 goal differential
3-spot jump in league standings
Year 2:
Set NWSL records for:
Most wins (18)
Most points (60)
Most clean sheets (13)
Won the NWSL Shield (best regular season record)
Won the NWSL Championship
Client Quote:
“Erik’s strategic approach helped us exceed our goals ahead of schedule. His ability to identify and recruit top talent—and foster belief across the team—was transformative.”
— Seb Hines, Head Coach, Orlando Pride -
As Young Money APAA expanded through acquisition and international partnerships, Ustruck Sports Group provided leadership support to align operations, strengthen player servicing, and build a global footprint.
Our Role:
Advised the President of Global Soccer
Consulted on acquisition of Chyn Soccer Agency
Supported international player acquisition and representation strategy
Results:
Smooth integration of new agency operations
Expanded talent representation network
Strengthened client delivery and reputation
Positioned leadership for long-term growth
Client Quote:
“Erik’s guidance was crucial in selling and scaling my agency. His insights across the business of football are unmatched.”
— Dennis Chin, President of Global Soccer, Young Money APAA Sports -
Clubs undergoing critical transitions needed trusted leaders aligned with both performance expectations and club culture. Ustruck Sports Group led executive and technical placements that delivered results.
Our Role:
Placed Seb Hines as Head Coach of Orlando Pride
Supported Marc Skinner’s transition from Orlando to Manchester United
Managed onboarding and technical staff planning
Advised on cultural fit and long-term strategy
Results:
Hines: 2024 NWSL Coach of the Year, Shield and Cup Winner
Skinner: 2024 FA Cup Champion with Manchester United Women
Improved team cohesion and performance
Built sustainable leadership pipelines
Client Quote:
“Erik understands how to recruit and build winning teams. His support has been critical to our success.”
— Seb Hines, Head Coach, Orlando Pride“Erik is the best I’ve ever worked with. He sees the game through a unique lens, connects people across the football world, and executes at an elite level. Clubs that work with him move faster, think deeper, and achieve more.”
— Marc Skinner, Head Coach, Manchester United
“Erik helped me transition seamlessly to one of the biggest clubs in the world. Always professional, always one step ahead.”
“Erik is the best I’ve ever worked with. He sees the game through a unique lens, connects people across the football world, and executes at an elite level. Clubs that work with him move faster, think deeper, and achieve more.”
“Erik’s expertise and vision helped us meet our goals ahead of schedule and positioned us at the top of the standings.”
“Erik is one of the most trusted and forward-thinking leaders I’ve worked with in global football.”
“Erik is an outstanding partner in the sports world—always honest, forthcoming, and creative.”
“Erik’s guidance during the sale of my agency was invaluable. His deep knowledge of the industry makes him an asset to anyone in this space.”
“Erik’s passion for the game is remarkable. His consulting helped our agency grow while keeping players at the center of the process.”
“Erik’s combination of elite playing experience and organizational leadership made him an invaluable asset during our time at Orlando.”
Ready to Elevate Your Organization?
Partner with a leadership advisor grounded in real club experience.
We work confidentially with club ownership and executive leadership.