Ustruck Sports Group is a top sports consulting firm led by former Major League Soccer athlete and MLS, NWSL, and USL executive Erik Ustruck. With 17 years of experience in professional sports, we specialize in strategic planning, leadership development, and performance optimization. Our expert consultants provide up-to-date insights to help professional sports teams and businesses succeed. Let us help you reach your full potential.
Areas of Expertise
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What:
As fractional executives, we provide expertise and leadership to drive and maintain success during transition or change.
Why:
Identifying the correct permanent executive is critical for establishing strategic direction, shaping organizational culture, retaining employees, and improving business performance.
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What:
Helping companies maximize productivity, reduce costs, improve quality, and remain competitive.
Why:
This can help your organization achieve greater efficiency and profitability.
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What:
Providing a personalized framework for new executive hires to gain institutional insights in a short amount of time.
Why:
Essential for facilitating a smooth transition and maintaining business continuity. This can aid short-term and long-term success.
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What:
Providing personal and dedicated support to leading technical staff members in Major League Soccer.
Why:
Representation for Coaches and GMs helps navigate the complexities of the sports industry, protect their interests, and maximize their career potential both on and off the field—valuable guidance and support in various aspects of a coach's professional life.
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What:
Building strong leaders, improving employee engagement, enabling succession planning, and driving innovation.
Why:
Organizations can ensure their leaders are equipped to achieve organizational goals and succeed in a changing business environment.
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What:
Providing objective and expert advice, implementing best practices, developing strategies, and enhancing operational efficiency.
Why:
Gaining these valuable insights and support can help your organization succeed and thrive.
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What:
Aligning projects with organizational goals by providing strategic oversight, streamlining execution, managing risks, and facilitating communication.
Why:
This leads to better outcomes, reduced risks, and optimized resources for your organization. Companies that don’t use Program and Project Management increase their failure rate by 66% (Source: PMI).
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What:
Designing and developing an implementation and adoption strategy that aligns with the individual and organizational culture.
Why:
This can benefit organizations onboarding a new system/tool or moving toward a new way of working.
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What:
Helping businesses set clear goals, prioritize resources, improve decision-making, and adapt to change.
Why:
This can help organizations better position themselves for long-term success and growth.
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What:
Providing fiduciary representation, strategic guidance, and a framework for responsible decision-making, contributing to the company's success and sustainability.
Why:
Vital for ensuring effective, ethical operations in the best interests of all stakeholders.
Recent Projects
Sports Consulting & Advisory for NWSL’s Orlando Pride
Optimized the salary cap with a 3-year runway
Acquired four marquee international targets
Arsenal, Corinthians, Brazil Captain, Canada
Signed 20 players
Added two elite assistant coaches
Developed and implemented a new league contract template
Achieved the only A+ rating at the 2023 NWSL Draft
Executed the largest all-cash trade in NWSL history
Onboarded and trained newly acquired GM
Our approach prioritizes people management and focuses on process improvement while aligning with the organization's future state.
Rather than focusing on a particular workflow, we collaborate with stakeholders to design a process that aligns with the organization's goals while continuously monitoring performance to ensure its effectiveness.