Transforming Clubs Through Strategic Leadership, Performance Optimization & Executive Placement
Trusted by owners and board members across MLS, NWSL, and USL to build winning teams, streamline operations, and maximize return on investment.
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Let’s discuss how we can elevate your club.
About Us
Ustruck Sports Group is led by Erik Ustruck, a former MLS champion turned trusted advisor to professional sports ownership groups and global agencies. With 18+ years of experience across playing, executive leadership, and board roles in MLS, NWSL, and USL, we specialize in transforming clubs through:
Strategic executive placement
Operational optimization
Performance management
Governance and owner-level advisory
Erik is currently consulting with ownership groups and league executives across North America and Europe, driving long-term success through leadership alignment, cultural improvement, and sustainable growth.
Services
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GM & Head Coach Placement
Technical Staff Recruitment
Succession Planning
Executive Onboarding
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Team & Staff Performance Reviews
Roster & Salary Cap Strategy
Sports Science & Data Integration
Change Management
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Strategic Planning
Governance Alignment
Organizational Assessment
Crisis & Turnaround Consulting
For Owners
Unlock the Full Potential of Your Club
Whether you’re navigating a transition, planning for a new league cycle, or reassessing leadership, we provide ownership groups with strategic support and hands-on execution that drives results on and off the field.
Owner-specific value:
Increase club valuation
Build a winning culture
Strengthen leadership alignment
Improve cap management and recruitment
Current + former engagements:
Interim GM for Houston Dash during leadership transition
Advisory to Young Money APAA Sports
Interim GM for Orlando Pride during rebuild
Advisor to global agencies with European, South American, Asian, and African reach
Case Studies
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When Orlando Pride faced instability, leadership turnover, and underperformance, Ustruck Sports Group stepped in as strategic advisor and interim GM. We implemented a long-term vision focused on leadership alignment, performance standards, and talent acquisition.
Our Role:
Defined and executed a 3-year roadmap for success
Aligned technical staff with ownership vision
Supported player recruitment and performance infrastructure
Established cultural accountability and strategic KPIs
Results:
Year 1:50% increase in wins
+22 goal differential
3-spot jump in league standings
Year 2:
Set NWSL records for:
Most wins (18)
Most points (60)
Most clean sheets (13)
Won the NWSL Shield (best regular season record)
Won the NWSL Championship
Client Quote:
“Erik’s strategic approach helped us exceed our goals ahead of schedule. His ability to identify and recruit top talent—and foster belief across the team—was transformative.”
— Seb Hines, Head Coach, Orlando Pride -
As Young Money APAA expanded through acquisition and international partnerships, Ustruck Sports Group provided leadership support to align operations, strengthen player servicing, and build a global footprint.
Our Role:
Advised the President of Global Soccer
Consulted on acquisition of Chyn Soccer Agency
Supported international player acquisition and representation strategy
Results:
Smooth integration of new agency operations
Expanded talent representation network
Strengthened client delivery and reputation
Positioned leadership for long-term growth
Client Quote:
“Erik’s guidance was crucial in selling and scaling my agency. His insights across the business of football are unmatched.”
— Dennis Chin, President of Global Soccer, Young Money APAA Sports -
Clubs undergoing critical transitions needed trusted leaders aligned with both performance expectations and club culture. Ustruck Sports Group led executive and technical placements that delivered results.
Our Role:
Placed Seb Hines as Head Coach of Orlando Pride
Supported Marc Skinner’s transition from Orlando to Manchester United
Managed onboarding and technical staff planning
Advised on cultural fit and long-term strategy
Results:
Hines: 2024 NWSL Coach of the Year, Shield and Cup Winner
Skinner: 2024 FA Cup Champion with Manchester United Women
Improved team cohesion and performance
Built sustainable leadership pipelines
Client Quote:
“Erik understands how to recruit and build winning teams. His support has been critical to our success.”
— Seb Hines, Head Coach, Orlando Pride“Erik is the best I’ve ever worked with. He sees the game through a unique lens, connects people across the football world, and executes at an elite level. Clubs that work with him move faster, think deeper, and achieve more.”
— Marc Skinner, Head Coach, Manchester United
“Erik helped me transition seamlessly to one of the biggest clubs in the world. Always professional, always one step ahead.”
“Erik is the best I’ve ever worked with. He sees the game through a unique lens, connects people across the football world, and executes at an elite level. Clubs that work with him move faster, think deeper, and achieve more.”
“Erik’s expertise and vision helped us meet our goals ahead of schedule and positioned us at the top of the standings.”
“Erik is one of the most trusted and forward-thinking leaders I’ve worked with in global football.”
“Erik is an outstanding partner in the sports world—always honest, forthcoming, and creative.”
“Erik’s guidance during the sale of my agency was invaluable. His deep knowledge of the industry makes him an asset to anyone in this space.”
“Erik’s passion for the game is remarkable. His consulting helped our agency grow while keeping players at the center of the process.”
“Erik’s combination of elite playing experience and organizational leadership made him an invaluable asset during our time at Orlando.”
Whether you need an interim executive, a coach search, or long-term strategic support, we help clubs win on and off the field.